Guides
Practical guides on websites, email, security and AI automation, picked for estate & letting agents.
How real estate and letting agents can automate property viewing booking, confirmations, reminders and feedback, while agents keep the judgement calls.
Fix SPF PermError too many DNS lookups: how the 10-lookup limit is counted, how to audit nested includes, and safe ways to trim, move to subdomains or flatten.
Cut image weight without losing quality: when to use WebP or AVIF, how to write srcset and sizes, when to lazy load, and how to compress sensibly.
How much is stamp duty in England, Northern Ireland, Scotland and Wales? Current bands, first-time buyer relief, second home surcharges and worked examples.
How are mortgage repayments calculated? The UK formula with worked examples, repayment vs interest-only, LTV bands, overpayments and early repayment charges.
What are AI agents? A plain-English guide for small businesses: agents vs chatbots and automations, real examples, the risks and how to start small.
How to add local business schema to your website: a JSON-LD example, opening hours, sameAs links, multiple locations, and how to test it before publishing.
AI for estate agents in the UK: faster lead replies, viewing admin, material information drafts and lettings compliance dates, with people checking outputs.
Estate agent SEO that wins vendors and landlords: branch pages, Google Business Profile, RealEstateAgent schema, blog topics and listing rules.
Rank in local search in the UK: complete your Google Business Profile, keep name, address and phone consistent, earn genuine reviews and build local pages.
Stop scammers spoofing your email domain with SPF, DKIM and a DMARC policy of p=reject, plus lookalike domain monitoring. A step-by-step plan for any business.
Understand DMARC p=none, quarantine and reject, how SPF and DKIM alignment work, what changed in RFC 9989, and a step-by-step plan to reach enforcement safely.
Find broken internal links, soft 404s and redirect chains, then fix them with copy-paste Apache and Nginx rules that send users and Googlebot in one hop.
Free checklist (PDF)
28 practical checks for estate & letting agents: website speed and mobile, Google Business Profile and reviews, email security, booking and enquiry handling, and AI search visibility. Each one says why it matters, and many link to a free tool that checks it.
Behind each listing and tenancy is a family planning a move or an owner trusting you with an asset. The paperwork matters because the people do. When the routine work flows, agents can be present for the moments that need them.
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